Q&As

FOR THIS ISSUE’S MOST SELF-important, empty-headed gasbag activist argument, look no further than a recent commentary piece from Doug Moss, publisher

This summer OfficeMax used reality television, teen-idol charisma and online video to connect with kids and in the process boost Web traffic and in-store

SEARCH ENGINE MARKETING and direct response space advertising has helped environment-friendly marketer Alternative Energy grow at 25% a year into a $7.7

Office Depot has acquired AsiaEC, a large office supplies direct marketer in China.

Neiman Marcus, Inc. posted a net loss of $42 million for the fourth quarter compared to net income of $34.3 million for the same period last year.

Online marketers in Western Europe will sell $97 billion worth of products and services in 2006, a 37% increase over last year, according to market research firm EMarketer.

XL World, a Romanian outsourcing company, plans to hire 200 English-speaking call center employees by November.

Six Flags is moving ahead with its Halloween-themed cockroach-eating promotion, saying the stunt is intended as good fun, despite a call from an international animal activist group to cancel it.

Nestlé USA taps YouTube for a Butterfinger contest dangling a grand-prize Ultimate Mobile Movie Studio package.