Publicis Groupe, the French advertising giant, has consolidated its Saatchi & Saatchi and Fallon units under the umbrella of the SSF Group. Both agencies will continue to operate separately and remain stand-alone operations.
SSF will operate under the leadership of Kevin Roberts, Saatchi worldwide chief executive officer. Pat Fallon will become chairman emeritus of Fallon Worldwide and play an active advisory role in the new group’s direction.
Fallon’s Minneapolis headquarters team will report to the SSF Group but remain otherwise unchanged.
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