The Arena Football League (AFL) and Regal CineMedia announced last week that they are running a promotional mini-movie, produced by The NBC Agency, in 400 Regal Entertainment Group theaters nationwide from Jan. 9 through 29. The two-minute mini-movie stars Philadelphia Soul co-owner Jon Bon Jovi and Colorado Crush co-owner John Elway, and promotes the upcoming 2004 Arena Football League season.

In the movie, Elway goes to Bon Jovi’s house to welcome him to the AFL. The greeting isn’t well received and both men decide to play a game between their teams inside Bon Jovi’s house.

The trailer will be cut down into :20 and :30 second spots to be used by AFL teams in their local markets beginning Jan. 10. The promotional spot will also run in all Champs Sports, Aaron’s Sales and Lease Ownership, Best Buy, Circuit City and Sears locations nationwide.

The Arena Football League (AFL) and Regal CineMedia announced last week that they are running a promotional mini-movie, produced by The NBC Agency, in 400 Regal Entertainment Group theaters nationwide from Jan. 9 through 29. The two-minute mini-movie stars Philadelphia Soul co-owner Jon Bon Jovi and Colorado Crush co-owner John Elway, and promotes the upcoming 2004 Arena Football League season.

In the movie, Elway goes to Bon Jovi’s house to welcome him to the AFL. The greeting isn’t well received and both men decide to play a game between their teams inside Bon Jovi’s house.

The trailer will be cut down into :20 and :30 second spots to be used by AFL teams in their local markets beginning Jan. 10. The promotional spot will also run in all Champs Sports, Aaron’s Sales and Lease Ownership, Best Buy, Circuit City and Sears locations nationwide.