Cárdenas Marketing Network – Culturally relevant marketing programs are a specialty at this Top Shop. It amped up its creative department with a CCO, CSO and hired a chief digital officer along with 32 new employees. To help Presidente beer cement its position in South Florida, CMN used the passion for baseball to run a text-to-win promo for a trip to the top club-level tournament in Latin America. More than 2,300 entries were recorded.
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