PROMO Magazine has launched its first trivia-based advergame that tests marketing executives’ knowledge about recent campaigns, marketing terms and tactics for a chance to win prizes.
The PROMO Marketers’ Challenge, which debuts today, is part of a branding campaign for the redesign of the nearly 20-year-old publication.
Players register at PromoMarketersChallenge.com. In the game, marketers can track their scores, challenge others and compete for a chance to win the grand-prize, a 32-inch Sony flat-screen TV. Other prizes include an Xbox 360 gaming system, gift cards and electronics.
“PROMO is all about strategy, cleverness and execution in promotion marketing,” said Larry Jaffee, editorial director of PROMO, in a statement. “We’re using a collection of promotion tactics to spread the word about our own new developments.”
The advergame reflects PROMO’s new focus on ideas to better connect with readers. The game builds off the magazine’s new design and content, which debuts in May.
PROMO is part of the Penton Media’s Marketing Media Group, which also includes PROMO Live, the promotion industry’s largest targeted conference and trade show; Chief Marketer, e-newsletters targeting C-level marketers and DIRECT and Multichannel Merchant magazines.
“We’re feeding off the creativity and marketing tactics our readers use themselves,” said Leslie Bacon, group publisher for Penton’s Marketing Media Group, in a statement. “We’re engaging them with the same type of creative ideas they use to engage their own customers.”
The game ends May 18. Launchfire, Ottawa, Canada, created the game platform.
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