Promo 2008 Interactive Marketing Survey

Promo 2008 Interactive Marketing Survey: How Bulletproof?
Tough Economic Times May Make Digital More Important

Executive summary:
If a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo Interactive Marketing survey. The economic climate is uncertain. Consumer confidence has sprung a leak. Retail sales are down. Federal Reserve chairman Ben Bernanke hints that a recession may be “possible.” Even the great and powerful Google saw paid search clicks flatten out in February, according to comScore’s figures. Despite all that, Promo’s research suggests that marketers will raise their bets on interactive promotion.