When choosing a printer, paper supplier or production house, making friends probably isn’t at the top of most mailers’ minds. Cost and quality are likely a tad higher priority.
But having a good relationship with a vendor is an essential part of making your production process go smoothly, especially if longevity comes into play. The Smithsonian Catalogue, for example, has been with Quad-Graphics since 1994, says Frank DiGiovine, finance manager of Smithsonian Business Ventures’ catalog division.
Network
