The U.S. Postal Service, acting on complaints of nonprofit mailers, has overturned demands of its mail acceptance managers to have nonprofit organizations print their names larger than another name on envelops or in the body of the enclosed mailing.
While postal officials have not said how may complaints they’ve received, they note in the October issue of the “Mailers Companion,” a monthly publication for direct marketers, mailers and their service bureaus that “some mail acceptance units are informing customers that the authorized nonprofit name must be larger than any other name used on the mail piece.”
Lee Cassidy, National Federation of Nonprofits executive director, called the action by postal officials the “clarification of a problem” that arose several years ago when some nonprofit mailers began using their popularly known names instead of their corporate names on and in their mailers.
The problem was compounded by mail acceptance personnel who either were not familiar with those popular names or misinterpreted the rules, he added.
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