Polo Ralph Lauren has inked a sponsorship deal to be the Official Apparel Sponsor of the U.S. Tennis Open through 2008.
The partnership with the United States Tennis Association will include the creation of an official shirt designed by Ralph Lauren, which will outfit all on-court officials including ball persons and line judges. Initial plans call for co-branded U.S. Open/Polo Ralph Lauren merchandise to be sold at select retail stores and at the tournament.
Financial terms of the deal were not disclosed.
Polo Ralph Lauren CEO Ralph Lauren said in a statement that the USTA and Polo Ralph Lauren will jointly develop broad marketing and activation programs to support the new partnership. Polo Ralph Lauren will have an online presence on USOpen.org and will feature U.S. Open apparel at Polo.com.
In addition, line judge boxes in Arthur Ashe Stadium, Louis Armstrong Stadium and the Grandstand will be branded Polo Ralph Lauren. Other on-site visibility will include ring signage in Arthur Ashe Stadium, as well as a presence on the video and electronic message boards throughout the U.S. Tennis Center grounds.
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