Playboy Trims Loss, Launches eBay Site

Playboy Enterprises Inc. had a net loss of $11.7 million during fourth-quarter 2001, compared with a net loss of just over $29 million in fourth-quarter 2000.

Revenue slipped from $79.5 million to just under $78 million. Most of the sales decline came from Playboy magazine, which generated $27.3 million during the quarter compared to $34 million a year ago.

For all of 2001, the Chicago-based entertainment marketer generated $291.2 million, down from $307.7 million in 2000. It trimmed its net loss from $47.6 million to $33.5 million. The quarter and the year ended Dec. 31.

Park of the revenue falloff was due to the sale of the Collectors