Pizza Hut Pushes ‘Snap for Rewards’ Promotion
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by Chief Marketer Staff
Pizza Hut is offering premiums for taking snapshots with their cell phones.
Customers who snap pictures of MyClick-enabled images printed on Pizza Hut promotional materials can win product discounts and prizes. Users install the MyClick’s software on their mobile phones to download Pizza Hut coupons. The coupons offer a variety of discounts on Pizza Hut dishes.
The “Snap for Rewards” promotion, which launched in China, runs through April 2. A similar effort is planned for the U.S.
MyClick is a photo recognition mobile marketing platform, which people use to access infotainment and m-commerce information on demand.
More information is available at campaign.pizzahut.com.hk/CNY2008/MyClick.html.
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