Pier 1 Imports, the home furnishings direct marketer and retailer, has tapped Customer Communications Group and Cohorts to help expand the company’s private label credit card business
The two companies will use transactional and demographic information to develop a model that identifies customers most likely to become active Pier 1 cardholders.
These plans, based on Cohorts’ household-based segmentation, will reportedly enable Pier 1 to maximize the benefits of its core customer group by delivering “personally relevant” messages to its cardholders.
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