The PGA Tour has tapped Roska Direct to create and maintain a consumer database and launch direct marketing services for its members.
The budget was not disclosed.
“We’ll utilize its unique Roska e-Marketing Suite to develop our consumer database into a powerful marketing asset, and to help us stimulate direct-to-consumer programs and targeted marketing initiatives,” said Paul Johnson, vice president of new media for the PGA Tour, in a statement.
At deadline, the agency was in the process of designing programs to promote the Tour, a nationwide organization of professional golfers, said spokeswoman Gina Rubel.
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