Permission-based e-mail business-to-business is the highest priced list rental category, with an October 2003 straight average price of $279 per thousand, an increase of only $1 per thousand over last year, according to the Worldata Fall 2003 List Price Index.
Permission-based e-mail business-to-consumers is the second highest priced category, with an October 2003 straight average price of $172 per thousand, unchanged since last year.
The donor’s category continues to display the lowest overall price, $76 per thousand for the past three years, reflecting the “harder to find” donor dollar, according to Worldata.
The largest price increases occurred with Attendees per Thousand Members and Business Magazines/Controlled, both at a $3 per thousand increase.
The Business Magazines/Controlled category showed a $10 per thousand increase of two listings, with no other changes across the board.
The largest price decrease occurred in Databases per thousand Master Files category, which dropped $4 per thousand over the past year.
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