1to1 Institute, a five-day customer relationship management seminar led by Don Peppers, Bob Dorf and a senior team of Peppers and Rogers Group consultants will be held Jan. 16-20, 2000 at the Prudential Center for Learning and Innovation in Norwalk , CT. The program is designed specifically for advanced marketing, sales, customer relationship and information technology professionals at enterprises that are just beginning to implement or are in the early stages of one-to-one initiatives.
The 1to1 Institute agenda includes: company assessment; moving from product focus to customer focus; understanding your customers strategic value and long term values; migrating from customer focused to customer centered strategies; the new role of the 1to1 sales force and call center; evaluating technology; the role of e-commerce; marketing 1to1 on the Web; using email to develop successful 1to one relationships; and addressing personnel reactions to technology.
For more information and/or to receive registration information, go to www.1to1.com/1to1/institute or call Nicole Clark at Peppers and Rogers Group, 888-802-6493.
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