VeraData, a data and marketing services firm, has named Lynn Rovelstad as its new senior VP. Prior to VeraData, Rovelstad was senior VP of Equifax Direct Marketing Solutions and President of AccuData. Rovelstad will be responsible for developing and implementing marketing technology, creating direct marketing strategies for clients and expanding the reach of VeraData in the Non Profit, Travel, Retail, Financial and Insurance sectors.
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