PDMA Elects Fried-Cassorla as President

Albert Fried-Cassorla has been elected President of the Philadelphia Direct Marketing Association for the organization’s 2004-2005 term.

Fried-Cassorla is president and copywriter for Fried-Cassorla Communications, Inc., a direct response agency. He has been involved in PDMA as a board member, chairman of the group’s Database Marketing Council, and other volunteer capacities since the early 1990’s. For several semesters, he has served as adjunct professor of advertising at Temple University in Philadelphia.