Payless ShoeSource, Topeka, KS, hopes it found a comfortable fit as exclusive sponsor of the Eden’s Crush summer concert tour. The five-girl group is a creation of the WB Network’s reality series, “Popstars.”

The 25-city national tour kicked off Aug. 7 in Corpus Christi, TX, and continues through September playing shopping malls, outdoor festivals, and theme parks. Payless is setting up a Get Your Picture Taken with Eden’s Crush booth at each show, letting fans pose with a life-sized cut-out of the group. The booth will also showcase Payless’ teen-targeting Lower East Side shoe line.

Payless stores will feature signage with artwork from the group’s debut album, “Popstars,” and will partner with local radio stations to give away concert tickets, VIP passes, and gift certificates for free shoes.

Payless ShoeSource, Topeka, KS, hopes it found a comfortable fit as exclusive sponsor of the Eden’s Crush summer concert tour. The five-girl group is a creation of the WB Network’s reality series, “Popstars.”

The 25-city national tour kicked off Aug. 7 in Corpus Christi, TX, and continues through September playing shopping malls, outdoor festivals, and theme parks. Payless is setting up a Get Your Picture Taken with Eden’s Crush booth at each show, letting fans pose with a life-sized cut-out of the group. The booth will also showcase Payless’ teen-targeting Lower East Side shoe line.

Payless stores will feature signage with artwork from the group’s debut album, “Popstars,” and will partner with local radio stations to give away concert tickets, VIP passes, and gift certificates for free shoes.