Payforview.com, Reno, NV, is matching DRTV spots with the e-commerce. Advertisers will be able to create a link in the ads which would allow viewers to click onto the advertisers’ Web sites to order a product or get more information. Because Payforview’s technology allows it to narrowcast different ads to different viewers, advertisers can also target their ad to Web spots.
In addition, the company will proceed with a 3 for 2 forward split of common stock, with a effective date for shareholders of record on the close of business April 9.
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