Harte-Hanks Response Management has entered into a strategic alliance with Communique Direct, an Australian high-tech direct response company. Under the terms of the agreement, Communique Direct will market Harte-Hanks Response Management’s services to shared and new clients in Australia and New Zealand.
The alliance means that Harte-Hanks Response Management can now supply its global high-tech clients with response management expertise in Australia and New Zealand. Communique Direct will gain access to the wide range of Harte-Hanks Response Management resources such as Web-based campaign planning and delivery tools including the CALM (Comprehensive Advanced Lead Management) system.
Sydney-based Communique Direct’s services include sales lead and marketing database management, Internet transaction processing, fulfillment, order processing and telesales, and seminar and event management
Harte-Hanks Response Management, a business sector of Harte-Hanks Direct Marketing, New York, provides marketing and sales support services, including sales lead and marketing database management, Internet transaction processing, fulfillment, order processing and telesales, event management and print-on-demand.
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