for The Week of February 10, 2019

Hello, and welcome to the second installment of our new weekly newsletter.

This week, we’re shaking off the coma from the lowest-scoring Super Bowl in history and turning our attention to the brand activations that stood out from the crowd. While millions of Americans were tuned in to see the ads, our team was on the ground in Atlanta and logging thousands of steps on their Fitbits to make sure they didn’t miss all of the face-to-face brand engagements that dotted the city and fan zones. Check out our full coverage of the most talked-about sponsorships and experiences at the game.

With Super Bowl fever in full swing many conversations turned back to Nike and Colin Kaepernick, who recently became the face of Nike’s 30th Anniversary “Just Do It” campaign. We chatted with a few CMOs for their take on the partnership and have their exclusive insights below.

Also trending this week, we take a closer look at Gucci’s “black face sweater” flap, the all-white sneaker adidas released as part of its Black History Month collection—and how both brands responded in the wake of the public outcry.

And not controversial in any way (we promise), we have a great piece on optimizing your LinkedIn presence. Can you think of any business that would benefit from ignoring its LinkedIn page in 2019? Neither can we.

Jim Gaffigan once said, "Without Valentine's Day, February would be... well, January." So chins up, everyone. We’re nearing the halfway point. Here’s to warmer days ahead.

Jessica Heasley
Content Director - Chief Marketer

This Newsletter is Brought to you by:

A Happy Ending to Burger King’s Social Media “Feud” With Casey Neistat

Social media influencer Casey Neistat’s “feud” last week with Burger King is an example of a battle where everybody wins.
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Gucci Pulls Blackface Sweater

Both Gucci and adidas got off to a bad start by marketing highly insensitive products for Black History Month.
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Super Bowl Puts Kaepernick/Nike Back in the Spotlight: CMOs Weigh In

Leading CMOs revisit the Nike "Just Do It" campaign featuring sidelined quarterback Colin Kaepernick.
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roundup: brand experiences at super bowl 53 in atlanta 

While some brands relied on their football fan activation mainstays, others delivered fresh showstoppers across the city of Atlanta.
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Mars Valentine’s Day Spa Bursts with Sweet Flavors

Valentine’s Day is just around the bend and Mars is ready to celebrate with a pop-up shop sweetened with its gums, mints and candies.
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9 Tips for Optimizing Your LinkedIn Presence

LinkedIn is a valuable resource for B2B marketers. Here are nine ideas to help brands and individuals get the most out of the platform.
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