Search Results for: Marketers on Fire

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

Delivery service Kozmo.com fired 60 workers, or 4% of its staff, last Friday.

Now my friend really is not going to buy a Lexus.It all started last November, when Lexus and Conde Nast invited him to dinner and a Michael Feinstein

A few leftover tidbits from the 2000 Truth files, before we toss the trash and switch on the shredder.Flip: Kudos to Denny’s, which transformed its image

Alice Zea leaves the list business after 38 years When Alice Zea sold her list company, AZ Marketing Services Inc., to 21st Century Marketing last November,

Volume, profit, and share are the spice of a client’s life. Tell me what you want, what you really, really want.”The Spice Girls, a musical group known

Marketing to teachers can be an edifying experience for brands.Amy Lucius, an American History and Geography teacher at Greene County Tech Junior High

AGs, health groups blast Philip Morris for in-school giveaways.Officials in Arizona and Rhode Island called Philip Morris onto the carpet in October when

Lake Group to build a network for DVC; Aspen considers `options.’Terry Graunke didn’t waste much time getting back into the consolidation game.With the

THE PRIVACY ISSUE CATCHES UP WITH DIRECT MARKETERS OH, NO: WAIT UNTIL the privacy lobby hears about this.Internet Information Services of Billings, MT