Creativity got upstaged in Chicago last month. Not that it wasn't in the spotlight. Speakers held forth on the use of creative as an enhancement to brand

Within the compressed sales scenario of the telephone contact, words and phrasing often tend to carry more weight and have more of an impact than in print.

Going on vacation, huh?" asked a coworker. "Where to?""Cleveland," I replied, getting a quizzical look in return."Got family there?" he probed, looking

Before there was A&E Network's $10 million multi-partner promotional campaign for Horatio Hornblower, there was the direct-mail search for the next Mrs.

Starting with the wrong assumptions on the telephone is like rolling a boulder uphill. While it can be done, you've got a much better shot at success

Are you as upset with Christopher Columbus and steam trains as I am? It's largely their fault we have such a tough time integrating phone marketing and

Before there was A&E Network's $10 million multi-partner promotionalcampaign for Horatio Hornblower, there was the direct-mail search for thenext Mrs.

Joe Cloutier likes the new brand of nostalgia being served up at Denny'sRestaurants. Cloutier's year-old franchise in Rockport, ME, is buildingstores

It's a good time for the promotion business.It's a time when the deepest of the deep-pocket marketers are embracing below-the-line activities as the bottom-line

IN YEARS GONE BY, the acquisition of new customers was a company's primary growth strategy. But as we analyze our businesses, we see that understanding