Johnny Cupcakes founder Johnny Earle shares the story of his brand's tasty experiential marketing strategy.

Frito-Lay's The Spotted Cheetah fine-dining restaurant in New York City is serving all things Cheetos with help from celebrity chef Anne Burrell.

From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.

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Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.

Here's three tips to build a great experience, create authenticity, and improve consideration at every point along the journey with B2B buyers.

Location, timing, layout and appearance are key ingredients to boost event engagement. Here is practical advice to make it happen.

Marisa Thalberg, Taco Bell’s CMO, talks about the campaigns to give the brand a hip, cult-like status.

Here are three lessons learned from MVMT, IGN and Brooks Running about data experimentation.

As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips: