Blinded by the Site
We've always been keen on the potential of compact discs as a direct marketing medium. A CD is nearly a perfect vehicle: The prospect gets one in the
We've always been keen on the potential of compact discs as a direct marketing medium. A CD is nearly a perfect vehicle: The prospect gets one in the
Men's Health tries everything from e-mail marketing to Internet pop-up boxesMen's Health, which like most magazines is always on the lookout for new sources
Brands looking to add a little dimension to their premium menus might want to consider the new 3-D Clip Pen. Manufactured by Edgewater, NJ-based Hirsch
myPlay.com Inc., which customizes banner ads and e-mail for recording companies, has signed a co-branding deal with America Online, expanding its reach
egghead, which closed its last retail store three years ago, has revitalized itself as dot-com company. The Menlo Park, CA-based firm posted sales of
There's a savvy new couple in Tinseltown, and we don't mean another titillating pairing of a svelte young actress and a hunky stud. This match has been
It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital
A coast-to-coast look at how public television and radio are moving into the one-to-one airwavesSure they've still got tote bags and mugs. And if you're
Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty
As this issue of DIRECT goes to press, the second issue of our new sister publication, 1to1, is also getting ready to go to the printer.Shameless Plug