Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 3, 2017 Snap a Guinness Mustache to Benefit Charity The Guinness mustache, achieved with the first sip of the stout, is the focus of a social media campaign just in time for St. Patrick's Day. More……
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 2, 2017 ABM Helps Engage B2B Buyers Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17%…
ll-bean-300L.L. Bean’s CEO Stephen Smith likens the current state of the world to the old Chinese proverb about living in interesting times.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 28, 2017 Allstate Revamps "Worth Telling" Content Marketing Campaign Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events supporting Black History Month.…
The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 24, 2017 Small Fish in a Big Pond? Tips to Crush the Competition You a challenger brand? Here are four smart tips to move in on the competition that identify what to do and how to…
You a challenger brand? Here are four smart tips to move in on the competition that identify what to do and how to do it so you can take action immediately.
McDonald’s has a new invention, the J-straw, to enhance the consumption experience of its layered Shamrock Shakes—just in time for St. Patty's Day.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 23, 2017 Relevant Content Helps Engineering360 Target Millennials Content targeted to specific tech and industrial segments helps IEEE GlobalSpec's Engineering360 reach millennial engineers. Learn how the portal is helping manufacturers connect with target audiences. More… SPONSORED BY:…
Alex Ho, executive director of marketing at American Greetings, shares its secret to selling greeting cards in a digital world.