Can you run into Target for one item and get out in under 10 minutes? Or, are you the type who leisurely roams the entire store? Either way, Target wants to make you happy.

Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.

In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.

Honey Nuts Cheerios is underway with the #bringbackthebees campaign that includes events and the distribution of more than a billion wildflower seeds.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 24, 2017 Why Marketers Struggle with Data-Driven Customer Strategies: CMO Council Study  There is a wide disconnect between data-driven agendas and data strategies and technologies? This in-depth CMO Council report spells out the problems and offers…

To celebrate Women’s History Month, Stacy's Pita created package designs modeled after the real posters and signs women used from pivotal moments in history.

Head of marketing Travis Roffler weighs in on the Continental Tire MLS sponsorship, the huge growth of MLS and activating to the massive fan base.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 23, 2017 Making B2C Connections with B2B Audiences B2B marketers can take a page from their B2C counterparts book and create an create an emotional bond with customers and prospects. More… SPONSORED BY: PRO Awards: Recognizing Best-in-Class…

B2B marketers can take a page from their B2C counterparts book and create an create an emotional bond with customers and prospects.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 21, 2017 How Wish.com Goes Global in Mobile Connecting on a global level in mobile means having empathy for your international users’ needs. Learn how Wish.com leveraged mobile platforms for audiences with varied connectivity and experiences. …