| Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% |
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February 24, 2017 |
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Small Fish in a Big Pond? Tips to Crush the Competition
You a challenger brand? Here are four smart tips to move in on the competition that identify what to do and how to do it so you can take action immediately. More…
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Prudential's VP Marketing on the Benefits of its In-House Agency
Niharika Shah, vice president and head of brand marketing and advertising at Prudential, on why, and how, its long-time in-house agency works. More…
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Pop-Tarts Pops NYC Café
The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast. More…
The Ingenious New McD's J-Straw
McDonald’s has a new invention, the J-straw, to enhance the consumption experience of its layered Shamrock Shakes—just in time for St. Patty's Day. More…
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14 Brands Show Us How to Use Instagram
Takes a few lessons from brands like Califia Farms, the Paris Opera Ballet and Staples to learn actionable tips on how to use Instagram. More…
Audi Uses VR for a Deep Experiential Dive into the Q5
The promotion, “Sandbox 2.0,” taps cutting-edge technology to highlight the benefits of the Q5 in a way that is appealing to digitally-savvy Millennials. More…
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Associate Vice President, Legal & Business Affairs
National Basketball Association, New York, NY
Senior Product Marketing Manager
First Light biosciences, Bedford, Massachusetts
Marketing Director, Local Government Divsion
Tyler Technologies, Lubbock, TX
President and General Manager
WDSE/WRPT, Duluth, MN
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CliftonLarsonAllen/Senior Living, Charlottesville, VA
Marketing Manager
MDP Engineering Group, Denver, United States
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Driving Phone Conversions: The Secret to AdWords, Facebook and Display ROI in 2017
If phone conversations play a role in the customer journey for your business, don’t miss this webinar, where you’ll learn strategies around phone conversions marketers now use to improve ROAS for AdWords, Facebook, and display.
Case Study: Trulia's Challenge
“Hammerfy Your Home” combined music, nostalgia and a legendary artist to increase consumer engagement and drive traffic for the home shopping marketplace Trulia.com. Trulia’s challenge: Make home searching more fun for consumers 25-45 while driving traffic to Trulia.com.
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