Two more bills clamping down on the direct mail sweepstakes industry have been introduced in the Senate.The two bills, which were introduced Wednesday--the

Dan's Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right

With two Senate subcommittees about to launch a joint investigation into the direct mail sweepstakes industry, a pair of bills have been introduced in

National Football League has signed an arrangement with ThingWorld.com, a Newton, MA-based Internet multimedia company, to create protected, copyrighted

Something new for direct marketers who never thought they could compete with traditional advertisers at major sporting events: LCC Sports and Entertainment

BRIDE'S Magazine and WeddingChannel.com have agreed to a marketing partnership. The deal includes the creation of a BRIDE'S Magazine feature on WeddingChannel.com,

Computer direct marketer Multiple Zones International Inc., based in Redmond, WA, and Wireless Dimension (http://www.wirelessdimension.com) have signed

Software direct marketer Programmer's Paradise Inc., Shrewsbury, NJ, expects to report net sales for the year ending Dec. 31 exceeding $230 million, more

In response to investor and media inquiries, Generation Y marketer Delia's Inc., New York, said it has, subject to market and other conditions, formally

Two years ago, Samantha Liss was wavering. She wanted to change jobs. She had her MBA, had done a year in marketing, and was working for an uninspiring