7324 results for: content marketing

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Short Cuts

|  by Chief Marketer Staff

QVC Inc., West Chester, PA is investing $15 million in TheKnot.com (http://www.theknot.com), a New York-based Web site dedicated to wedding resources.

Amtrak’s Silver Bullet

|  by Chief Marketer Staff

Amtrak has gotten, well, on track since it first structured its promotion strategy around property tie-ins last spring. Revenues for 1998 topped $1 billion,

Sitings

|  by Chief Marketer Staff

Dan's Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right

DIRECT NEWS LINE

|  by Chief Marketer Staff

Intellipost Changes Name to MyPoints.com INTERNET MARKETER Intellipost Corp., San Francisco, has changed its name to MyPoints.com Inc., the name of the





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