The College Report PROMO Magazine's first Internet College session, held last month at PROMO Expo '98 in Chicago's, produced so many fascinating and useful

All interest is active. We take interest. E-mail helps customers act quickly and easily on their interests. That's why, as Yoyodyne vp marketing Jerry

Maybe Willie Sutton thought his questioner was kidding when the sly stickup man was asked, "Why do you rob banks?" And that's why he quipped, "Be-cause

According to the French, the Austrians are "the politically correct cat's paw of Germany." Although peace may have broken out and the 15 member states

The big winner at the 69th Direct Marketing Association Echo awards last month was McCann Relationship Marketing, New York. McCann took both a gold (automotive)

FOR TOO LONG, frequency programs have occupied a back seat in business-to-business marketing, despite the obvious advantages.B-to-B marketers, after all,

ADVERTISING Concepts Inc. hopes $125 in customized coupons will entice its online newsletter subscribers to share their friends' e-mail addresses.The

DOGGIE-STYLE www.ballparkfranks.com They plump when you cook 'em, but come on pookie, on the two-dimensional Web, that's not enough. The kind of sites

What we see, of course, is the finished product, the catchy headline of the press release or the inviting ad that says: Sears Offers Adventure of the

The great majority of consumers continued to cling to coupons, advertising rebounded as a percentage of promotional activity, and account-specific programs