With each online purchase, the CDNow customer received an electronic "Scratch & Win" game card that showed instantly if the participant had won anything.

Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That's

As New Year's Day 1999 was ushered in, the media used the occasion to scare the public with reports of the impending doom awaiting us 12 months hence

Who knew a coffee-liqueur could be this fun? What's cool is that the cocktail concoctions are the least exciting things here. Get tipsy in the Pleasuredome,

We're no longer surprised when a direct marketer opens retail stores. In many cases, serendipity springs into action: The stores add cachet, plus the

Mokrynski & Associates Inc. has formed a list compilation division. Vice president Greg Wells, formerly of Hugo Dunhill Mailing Lists Inc. and American

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FASHION CAFE www.revlon.com Why is this site getting a B+? Two words: Cindy (ooga-chugga) Crawford. In all seriousness, Revlon has served the collective