DMA Denies Internet Service Providers Access to E-MPS
The Direct Marketing Association's decision not to allow Internet service providers to participate in its e-mail preference service, debuting in January,
The Direct Marketing Association's decision not to allow Internet service providers to participate in its e-mail preference service, debuting in January,
Hardware.com, an e-tailer of home improvement products, and Reader's Digest have agreed to share resources in the home do-it-yourself arena. Hardware.com
A cross-section of Germany's top service providers was asked some tough questions at DIMA '99 yesterday, not the least of which was this: What are you
StarMedia Network, an Internet content provider that caters to Spanish- and Portuguese-language audiences, has joined with Visa International to promote
The Sportsman's Guide, South St. Paul, MN, has entered into an agreement with North American Outdoor Group (NAOG) to develop, build, maintain and support
Peppers and Rogers Group, Stamford, CT, have provided access the content of their Customer Relationship Marketing through Pivotal Corp.'s eRelationship
Consumer Reports Online (www.ConsumerReports.org), Consumer Union's Web site, has launches e-Ratings, its evaluations of e-commerce shopping sites.The
Marketers mobilize with integrated, long-term campaigns that spend money to make money.It takes a village:Olympic sponsor Bank of America pulls out all
Procter & Gamble reaches in two new directions - online and upscale - with reflect.com, a $50 million start-up launching this holiday season. The Web
If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is