"Permission Marketing", Seth Godin, Simon & Schuster, 242 pagesNow that the Direct Marketing Association has made adherence to its privacy principles

If the new business model requires that firms overhaul themselves to offer individualized service, Royal P. Farros has an advantage: He started out that

Surprised at how rapidly e-mail marketing has grown? Think of it this way, offers Deb Goldstein, president of IDG Communications List Services, Framingham,

EBay, the online auction service, had a problem earlier this year: Although visitors to its "my eBay" Web pages were able to specify the categories they

With its year-old custom Web page program, the American Diabetes Association has demonstrated that consumers respond well to tailored offerings. Visitors

Who could have written or spoken these words?- The marketing landscape has been forever changed. Fierce competition, fragmented media, unlimited information

Looking for a place where teenagers can have good, wholesome fun? If that seems a contradiction in terms, you don't know the venues Greg Sobocinski does.As

Audio Book Club, Morristown, NJ, has changed its name to MediaBay, Inc. According to the company, the new name reflects its increased emphasis on its

Aided by consumer survey data and in-house tests, Forrester Research Inc. has released its rankings of the top online sites in seven retail areas, as

With a million new members, rising advertising revenue, and rumors of posting profits of 13 to 15 cents a share, little wonder The Myers Group found that