7324 results for: content marketing

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Gotta Catch ‘Em All

|  by Chief Marketer Staff

Jedi Quest, a magazine targeting young collectors of "Star Wars" toys, will be the first DM effort to use Hasbro's cross-company multimillion-name database.More

A DM E-volution

|  by Chief Marketer Staff

Surprised at how rapidly e-mail marketing has grown? Think of it this way, offers Deb Goldstein, president of IDG Communications List Services, Framingham,

>From the Web to the Desk

|  by Chief Marketer Staff

double-digit click-through and response rates are leading Boise Cascade Office Products Corp. to increase its investment in e-mail marketing.Itasca, IL-based

FEEDING THE EAGLES

|  by Chief Marketer Staff

Ask direct marketers to name their frustrations, and they'll say that keeping good employees is a nightmare. The best people are distracted - beckoned

Let’s Be FRIENDS

|  by Chief Marketer Staff

DMers and Net heads try to warm up to one anotherNot long ago during a presentation at a direct marketing conference, the young CEO of an Internet company

Sunrise at SunTrust

|  by Chief Marketer Staff

By combining state-of-the-art technology with a deft human touch, Southeastern financial services giant SunTrust Banks is growing its business one customer





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