TCI Turns It Around: Cable company’s loyalty program is a hit
With the March merger of cable provider TCI and teleservices contractor AT&T, the utility industry's goal of all-inclusive packages took a great leap
With the March merger of cable provider TCI and teleservices contractor AT&T, the utility industry's goal of all-inclusive packages took a great leap
Jedi Quest, a magazine targeting young collectors of "Star Wars" toys, will be the first DM effort to use Hasbro's cross-company multimillion-name database.More
Surprised at how rapidly e-mail marketing has grown? Think of it this way, offers Deb Goldstein, president of IDG Communications List Services, Framingham,
Whole Foods Market - a purveyor of organic foods, healing remedies and the down-to-earth lifestyle such things engender - is taking a decidedly synthetic
double-digit click-through and response rates are leading Boise Cascade Office Products Corp. to increase its investment in e-mail marketing.Itasca, IL-based
Ask direct marketers to name their frustrations, and they'll say that keeping good employees is a nightmare. The best people are distracted - beckoned
DMers and Net heads try to warm up to one anotherNot long ago during a presentation at a direct marketing conference, the young CEO of an Internet company
By combining state-of-the-art technology with a deft human touch, Southeastern financial services giant SunTrust Banks is growing its business one customer
Suddenly it seems like every business in the country has a Web site - from industry giants like Microsoft and General Motors to the corner pizza joint.
Musicland Group, Inc. the corporate parent for four retail chains, has learned that marketing works best when promotions are highly personalized and targeted