Rapidly, almost insidiously, the World Wide Web has engulfed nearly every aspect of our lives. Before most of us even learned the phrase "universal resource

Patient penchant for information has spurred a handful of information Web sites such as drKoop.com, The Health Channel, WebMD, and OnHealth.com. And those

Stickiness. That, not reach or brand awareness, is what marketers need to get from their promotions. So sayeth the new publisher of Reader's Digest.Forget

At first glance, the numbers might lead one into complacency. But look a little further and some disturbing elements emerge. Revenue projections - while

Oh, gentle couch potato, you don't know how lucky you are. What wonders the years ahead hold for you.In the not-too-distant future, you'll be able to

Hewlett-Packard Co., Palo Alto, CA, and America Online Inc., Dulles, VA, have entered into a strategic alliance to enhance printing and e-commerce to

Just in time for the holidays, two well-known cataloger/retailers have launched Web sites, adding that extra revenue stream that has become something

Now that folks are finally getting used to shopping online, some direct marketers are adding another dimension. Three dimensions, to be exact.It's called

E-mail marketing is not a magic formula that churns out profits, online marketers are learning. A study of the top 50 Web sites by San Mateo, CA-based

China.com Corp., a Hong Kong-based Internet company, has made three new majority shareholding acquisitions in Asia for an undisclosed sum. They are:*