Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 2, 2017 ABM Helps Engage B2B Buyers Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17%…
More and more, consumers are choosing to engage with brands through a virtual assistant, voice search or via a phone call.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 28, 2016 Nescafé “Mug Chain” Engages 15 Million So how did Nescafé drive 15 million to participate in its #GoodMorningWorld stunt on social media? More… SPONSORED BY: Charting the Changing Customer Journey Download this special…
Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 5, 2016 Creating Effective Marketing Communications: 3 Critical Tips Marketing communications is critical. What you say and why, where & when you say it is vital. Discover how you can track the success of all your messages and customer touchpoints. More… SPONSORED BY: Expand Your Reach…
Sales of wearable technology are forecast to hit 172 million units in three years. Marketers need to be ready to take advantage of this trend.
Chief Business Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming a…
You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.
IntelliResponse is a provider of virtual-agent technology (“Siri for the enterprise”) aimed to help businesses deliver the best answers to customers’ questions asked across various channels. The self-service tool improves the customer experience, which can lead to improved conversion rates and lower customer service costs. It also helps enterprises collect customer data and draw key…
From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.