AS I UNDERSTAND IT, privacy is the theme of this issue of DIRECT. I thought it would be nice to write something that would tie in with that topic - and

ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on

ACONSORTIUM of information services and positioning system providers are working to find a home for their wireless applications.Subscribers who decide

Computer exec says building an online business is tough HOW DO YOU BUILD an online direct marketing business? Take it from IBM: It's not easy.The company

An agency executive describes what agencies - and their clients - have not learned about CRMQ&A Agency watchers were surprised last year when they heard

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Liberty Creative, a provider of marketing services to credit unions, has tapped Click Tactics to provide direct marketing campaign content, Internet order

The flow of data between consumers and marketers will change as consumers realize their information has value, and not because of data abuse fears. Furthermore,

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PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing