American City Business Journals Inc. has chosen Lake Group Media Inc. to oversee the Sporting News Magazine file. Some 677,379 active subscribers are named.

Nearly 110,000 records are available on the Excite.com Postal Address file. Roughly 65% of those who visit the Excite.com Web site register as members and provide information about their interests.

MetaResponse Group recently assumed management of the Americans Fighting Illegal Immigration file. More than 180,000 names are available.

Millard Group Inc. has assumed management of the High Country Gardens file. This cataloger has 59,000 last-12-month buyers.

Nikki H.M. Jackson has been appointed search engine optimization manager at Brilliant Blue. Jackson will be responsible developing Internet marketing and SEO strategies for the agency's clients.

(Searchline) If you’ve been running a Website for any length of time, you’ve probably gotten at least a few e-mails offering to trade links with another Website.

During the past 14 months, Ask.com has run two heavy TV campaigns. The first was in September 2005, the second March 2006.

Electronic newsletters (better known as e-newsletters or e-zines) are one of the easiest and most underutilized tools companies can use to enhance a Public Relations (PR) or marketing campaign.

Folio, a B-to-B review about the magazine industry, held its annual conference in New York City last week. Among the workshops offered at the well-attended conference was, “Search-Engine Optimization as a Marketing Tool”, and the...

MyFavoriteCity.com markets to several thousand businesses and consumers that it attracts and retains through SEM and telemarketing, as well as e-mail and postcard efforts.