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Game, Set, Match-back

|  by Chief Marketer Staff

Most catalogers have long used source codes to determine the success of the lists they've rented. Codes indicating the source of the recipient are printed

Going to the Well

|  by Chief Marketer Staff

The hook may have been The Last Samurai, it was hardly last call. Smirnoff latched onto the major motion picture last year to entice bartenders to come

List and Database News

|  by Chief Marketer Staff

PC Security Shield This new last 12-month buyers file contains 127,175 records. These consumers, small businesses and home offices bought software to





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