Direct's first B-to-B roundtable explores the gap between the needs of sales and marketing, and the dilemma of channel conflict

Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!

You don't ask for cola when you're thirsty; you ask for or Do you want coffee or ? Would a plain shirt or one with your favorite sports team logo be more

If you're a consumer marketer, you're probably doing all you can to gain incremental holiday sales. Of course, even if the fourth quarter isn't your

WHAT'S THE sexiest word in the English language? Any marketer knows: "NEW!" But with a slew of new products hitting store shelves, it takes a savvy promoter

The Incentive Federation, Inc. has asked the Federal Trade Commission to clarify the definition of a commercial e-mail message with respect to non-profit tax-exempt organizations. The definition could have far reaching impact on trade associations’ ...

Lands' End Going to the Dogs Who says you can't teach an old dog new tricks? Lands' End, a staple of the industry for over 40 years, mixes it up a bit with catalog cover photos of dogs decked out in redesigned Performance Mesh Polos. A signature Lands' ...

New York based BrandWizzard Technologies Inc. and EMC Corp. of Hopkinton, MA have entered a strategic partnership to promote use of Web-based digital artwork for packaging and collateral materials in the life sciences and financial services sectors.

African Americans are one of the latest cultural groups that New York Life is reaching out to touch

The Federal Trade Commission should clarify the CAN-SPAM act to recognize the difference between purely sales-oriented e-mail and billing, transaction confirmation or other relationship messages, according to lobbying efforts from the Direct Marketing Association.