Frontgate Holds Estate Sale Thrifty shoppers know the advantages of shopping estate sales for finding high-quality products at marked-down prices. Mail-order shoppers searching for bargains on upscale merchandise need look no further than Frontgate ...

STUNTS ARE IN Blind dates on a billboard; an airplane replicated in a SoHo storefront; a costumed pirate skydiving into a street festival. Promotion has

It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said.

Last month, PROMO took an overview look at marketing that leverages mobile phone communications. To date, the most cutting-edge SMS (short message service)

As lower costs and potentially higher returns drive more corporate advertising dollars into online media, the DM industry could be on the verge of another

Motorola has formed a global marketing agreement with Wimbledon Champion and rising pop-culture icon Maria Sharapova. The multi-year relationship will include global advertising and event appearances and allow fans to stay connected to Sharapova via ...

Even before Janet Jackson's infamous "wardrobe malfunction," the National Football League had decided to make its entertainment events more football oriented, starting with this season's NFL Opening Kickoff special. The league said it would control all ...

Three list companies that allegedly violated the Federal Trade Commission’s Telemarketing Sales Rule (TSR) have settled with the agency, agreeing to pay

Women's apparel and accessories catalog Coldwater Creek Spirit makes a splash this summer with the mailing of a few oversized editions. In its two most recent promotions, Kiplinger's Personal Finance joins a long line of mailers that have found ways to tweak a standard voucher.

With the top five carriers touting a combined customer base of 129.5 million customers, things are really starting to get interesting on the text messaging