The Direct Marketing Association needs to "protect its brand" by building trust, service and value among both consumers and members. That's the message DMA president and CEO John A. Greco Jr. brought during his first keynote speech at the helm of the organization yesterday.
It's the kind of TV spot that would appeal to any 17 year-old. Young heroes fire rockets at an unseen enemy, while a rock beat thumps in the background.
A Direct special report on the state of the direct marketing industry
A day shy of his one-month anniversary on the job, Direct sat down with new Direct Marketing Association president and CEO John A. Greco Jr. to talk about his thoughts on direct marketing and the future of the association.
Online search power Google has introduced a new software program that can look through files on the hard drive of a desktop PC to locate documents, e-mails, instant messages and media content.
New York state Attorney General Eliot Spitzer has filed a lawsuit
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Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!
THE 50+ CROWD IS GROWING FAST. By 2010 the U.S. Census Bureau says there will be 97.1 million senior citizens across the country, compared to 77.8 million
TENNIS FANS FROM ALL around the world flocked to Flushing, NY, last month for the season's final stop on the Grand Slam circuit, the U.S. Open. Sponsors