Search Results For: content marketing

  • Direct Marketing | Print

    Mail Stream: A Report on Incoming Direct Mail

    Victorian Trading Co. Expands with Home D

  • Not Just a Novelty

    Beginning in our July issue, PROMO looked at the impact the mobile phone messaging channel is having on brand marketing. That month, we looked at how

  • The Big Spenders

    WHAT RETAILER has sold the most copies of Ray Charles’ final CD, Genius Loves Company? Starbucks. Surprised? That’s just one of the marketing gems you

  • Engagement

    Winners’ Circle

    Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while

  • 2004 Globes Winners

    For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe

  • Direct Marketing | Print

    Financial Services: Up Close and Personal

    E-marketing helps financial firms like Boston

  • The Big Spenders

    What retailer has sold the most copies of Ray Charles’ final CD, Genius Loves Company? Starbucks. Surprised? That’s just one of the marketing gems you

  • Email

    E-mail Roundtable: Stand and Deliver

    Marketers tackle getting past ISPs and other issues in Direct’s annual e-mail roundtable

  • Ask Jeeves Serves Up 3Q Profit Hike

    Ask Jeeves Inc. reported a 70% increase in net income and a 278% jump in revenue for third quarter 2004, attributing those results to the acquisition of another search engine company and to strong growth in the paid-search market.

  • News Briefs

    ANHEUSER-BUSCH: has introduced a new flavored malt beverage, Bacardi Silver Low Carb Apple Green and has come out with recipes for Halloween parties. The drink comes in 12-ounce six packs and will be promoted on TV, outdoor and print ads. ALLIED DOMECQ: …