Email Optimization | Forming a True Sales-Marketing Partnership
Chief Promo Marketer October 31, 2017
When a Controversy Arises, Should Your Brand Jump In?
Before social media, it was a lot easier to avoid the greater conversation. Today, if you have nothing to say on a controversial topic like the NFL boycott, it's best to say nothing. More…
 
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Will McDonald's Eventually Disappear from its Own Minimalist Campaigns?
Since 2014, TWBA/Paris has been releasing minimalist campaigns for McDonalds. The latest is bare bones. More…
 
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Carnival Cruise Line Chooses Sweepstakes as a Powerful Tool
Carnival Cruise Line VP Partnership Scott Becher shares the play-by-play behind its new sweepstakes tied to New Orlean's Saints Drew Brees. More…


The Hottest Reads from October!
Grab your pumpkin cider—with or without a splash of rum—and get to it! You don't want to miss the hottest B2C reads from October! More…
 
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Saints Pass 300 Yards and Someone Wins a Carnival Cruise
A Carnival Cruise Line sweepstakes with the New Orleans Saints raises awareness and funds for a cause close to the heart of Super Bowl champ Drew Brees. More…


 
 
Job Opportunities

OnStar Customer Relationship Marketing (CRM) Assistant Marketing Manager 
General Motors, Detroit, MI

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HP, Böblingen, Germany

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HP, Vancouver, WA
 
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