Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include
Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. But research has determined that only 5% of the average person’s Internet activity involves search. To monetize that other 95% of…
Despite all the hubbub about blogging, retailers and other merchants are notably absent from the blogosphere. By lagging behind on this new trend, they're missing a key opportunity to actively participate in the global online conversation that's now happening without them.
Pepsi has transitioned its summer concert TV program to an interactive music-themed Web site in a partnership with Yahoo. Dave and Shappy's 100- concert road trip can be watched at the Smash on Yahoo! Music site The offerings at Smash on Yahoo! Music ...
News America Marketing will test motion-sensitive P-O-P this summer through an exclusive partnership with Reactrix Media Systems. Reactrix's "Reactive Media" system projects branded content that's triggered by shoppers' movements; consumers can touch ...
Last week, Boston played host to a small education related conference. Attended by mainly universities interested in trends in the post-secondary market, it remains largely unattended by those in our space. Similar to Ad:Tech, the show...
On Tuesday of this week, Google broke new ground - not by unveiling an innovative feature but by becoming the largest public media company, this in only ten months of having been listed on the NASDAQ. At $80 billion, Google’s market cap overtook long time...
Call it a two-for-one premium. Coaster CD is a watertight, plastic case with a mini CD or DVD inside. The three- or five-inch discs can deliver music, video clips or static content. Disney/ABC Network used Coaster CDs to showcase clips from shows ...
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