When it comes to email, co-registration/hosted lead generation, incentive promotion sites, and search arbitrage, arguable no other group collectively knows more than those operating in our space. One of those specialties, co-registration/hosted...
The incentive promotion space drives an inordinate amount of users into registration paths. The absolute breadth of the promotions and the speed to market with new incentive promotions has no peers in mainstream advertising. Everybody creating and...
The Mobile Marketing Association (MMA), in cooperation with the Cellular Telecommunications & Internet Association (CTIA), yesterday released best practices for cross-carrier mobile content services. The guidelines include best-practice rules for ...
The FTC has decided that multiple advertisers in an e-mail newsletter cannot all be held responsible for the letter's Can-Spam compliance.
A tease for Postfuture Version 4.1, Enterprise Edition by Harte-Hanks
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The HoneyBaked Ham Co. is back in the e-mail newsletter business. Last December, the food marketer launched The Roundtable, an e-zine featuring holiday entertaining tips.
What does it take to get a reader to forward your e-zine? Quality content.
What does it take to get readers to pass your e-zine on to a friend? Quality content.
More isn't always better. These days direct marketers have loads of data to choose from, but finding usuable information can be a challenge.