Another week, another $100 million plus deal - that has certainly been the case the past two months regarding mergers and acquisitions activity in the Internet advertising related space. This week’s deal? Viacom, the parent company to MTV Networks...
Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include
Want to make sure your e-zine is going to be read? Heed the ancient wisdom of direct mailers, and test.
Don’t take it personally when someone requests to no longer receive your newsletter. This request to unsubscribe is not a rejection of your company. It may not even be a rejection of your e-mail.
MARKETING WERKS: Chicago, last month hired Chris Hartweg as senior account manager, a new post at the mobile-marketing shop. Hartweg had been director of sponsorships for Clear Channel Entertainment's music division in Chicago, handling work in Illinois ...
Imagine a politician who never surveyed his constituents, a beauty contest without any judges, or a television network that decided the best way to reach a younger audience was to stick with what it did in the 1990s. That’s just about how two top advertising executives compared efforts by print media companies to regain the…
Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include “cruise”. How do you make sure your ads appear only when searchers are looking for Caribbean getaways and not…
Promotions for the upcoming '06 Chevrolet HHR cross/utility vehicle will rely heavily on unconventional media outlets such as Internet advertising and viral marketing.
The top five companies in our area account for north of $500 million in annual revenues. Almost as remarkable, these companies make the vast majority of their revenues from advertisers paying them only for the actions they generate. Hundreds of millions of...
Working in the direct response lead generation and incentive promotion space can skew one’s perspective on life. The way we evaluate businesses differs from the average person. We look at the world in terms of traffic flow and monetization. We look for...