Most employee e-newsletters get a bad rap, for good reason. They’re mostly bad.

Things to remember about e-mail newsletters

It is amazing how renaming something can lend epiphany-like clarity to a subject. This is certainly the case with “experience marketing.” The term “experience marketing” can replace all other discipline labels since it encompasses—well, everything. Everything we do as humans, good or bad, is an experience. Any interaction that a consumer has with your brand/product/service…

Any good affiliate marketer’s (or business person's) main objective is to make the most money as efficiently as possible. Search arbitrage on a pay-per-click basis always carries the tradeoff between high volume general keywords and lower volume...

Close your eyes for a minute. Picture yourself as an average net user, one that checks email, goes to Yahoo and Google - a person that might spend a maximum of one hour per day online. Such a person reads magazines, drives on the road,

The migration of advertising dollars from broadcast to cable continues unabated at this year's upfront. The shift is a reflection of where TV viewers

It is amazing how renaming something can lend epiphany-like clarity to a subject. This is certainly the case with experience marketing. The term experience

How do you follow up a No. 5 ranking in the 2004 PROMO 100? Velocity Sports & Entertainment climbed a little higher. The Wilton, CT-based sponsorship

Webster might not agree with the Federal Trade Commission's definition of the word "sender." But marketers have reason to be happy about it. The FTC has determined that multiple advertisers in an e-mail newsletter cannot all be held responsible for the letter's Can-Spam compliance.

Bill Nussey is president/CEO of Atlanta-based Silverpop, a provider of e-mail marketing services. CHIEF MARKETER caught up with him last week at the Annual Catalog Conference in Orlando, FL. Here are selected words of wisdom from our conversation