CML Reaches Emergency Service Chiefs by Mail
Marketer generates leads for 911 call monitoring system
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Bridging the Divide
Direct's first B-to-B roundtable explores the gap between the needs of sales and marketing, and the dilemma of channel conflict
The Apprentice Sparks Record Interest in Crest Toothpaste
An appearance on The Apprentice last week for a new tooth-whitening flavor, delivered more than 4.7 million hits so far to the Crest Web site, the highest level of online interest in a single product launch in parent Procter & Gamble's history. The ...
Donald Trump to Promote Namesake Fragrance
Just when you thought he had it all, Donald Trump will have a new fragrance for men named after none other than himself. Donald Trump (l.) and William Lauder, president and CEO, The Esteé Lauder Cos In a deal with Esteé Lauder, The Donald will be the ...
Loose Cannon: Fire and Flood
Don't think direct marketers have God on their side? So far this month, those who would damage the industry's reputation have felt the wrath of both conflagrations and torrential rainstorms.
Networks Tout Fall Shows with Mega Promos
The six major broadcast networks are gearing up to launch their newest shows this fall with an extensive promotional push. ABC, finishing last among the big four networks last season, plans to visit hundreds of heavily populated beaches on both coasts ...
Krispy Kreme Causes Controversy in Florida Schools
Krispy Kreme's long-standing program that rewards kids' good grades with donuts has come under fire by watchdog group Commercial Alert that claims the program exploits children. "Maybe Krispy Kreme should offer free coupons for insulin and syringes to ...
Marketers of Flavored Cigarettes Under Fire
The American Legacy Foundation and three other groups have called for the removal of flavored cigarettes from stores saying the tobacco industry is targeting minority youth with its products, a violation of the Master Settlement Agreement. Public health ...
Ahold Arrests Unlikely to Stir U.S. Supermarkets
Last week's indictment of four former Royal Ahold executives is unlikely to affect trade promotion practices in the U.S. supermarket industry. The four, formerly executives of Royal Ahold's U.S. Foodservice wholesale distribution division, were indicted ...
Full Steam Ahead
Terry Atkins' mom collects Campbell's Soup labels the old-fashioned way. Atkins is director-integrated marketing at Campbell's Camden, NJ, headquarters.